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Whether you are an independent blogger or part of a marketing team in a large international company, proper online presence plays an important role. Even though there are numerous CMS solutions out there, WordPress continues to reign supreme with 26% of the entire internet powered by it. This number creates a high demand for quality WordPress design solutions even from site admins who are less tech-savvy than others.

Enter page builders such as WP Page Builder, platforms whose sole mission is to make WordPress web design as seamless and affordable as possible. But how do you know you came across a good page builder while browsing the internet? Let’s take a look at several deciding factors which should help you make the final call in terms of choosing the right page builder for your needs.

Benefits of Using Page Builders

Centralized Design

Before we get into the specifics of what you should look out for in your page builders, let’s talk about why you should use one in the first place. Page builders come equipped with a plethora of design options, plugins, and ready-made elements. These are present so that the design process goes on as smoothly and quickly as possible. It also means that good page builders should feature as many popular, relevant elements for you to use in your site. 

Ease of Access

You don’t need coding or design skills to use page builders. All you really need is some creative spark and a sense of what your site should look like. Page builders are inherently made so that both content creators and general site admins can use them. This separates them from step-by-step WordPress site building we are accustomed to.

Worthwhile Investment

Lastly, using a page builder costs much less than you would pay a web designer or a programmer for the same service. While it is true that custom, hand-crafted elements do need to be outsourced, page builders such as WP Page Builder offers a free version for their would-be clients. You don’t need to commit to a page builder budget-wise until you are satisfied with the service you receive – which is not the case with real-world designers.

1. Features and Functionality

The first thing you should pay close attention to when choosing a page builder is how feature-rich it actually is. Each day, more than 1000 websites are created using WordPress CMS. Page builders aim to appease numerous requests for features and functionality of each, but it’s hardly an achievable task. Many page builders offer only rudimentary, baseline options such as element layouts, text boxes and standard WordPress theme integration. However, if you want your website to stand out from the crowd, you will have to dig deeper and search each page builder for its hidden functionality.

As we’ve mentioned before, plugins can often make or break a website. No matter if your site is a blog or an ecommerce storefront; chances are that you will want to add some options to your lineup down the road. In that regard, make sure to go over the listed features of your potential page builder candidates as well as any live demonstrations they offer up front. You’d be surprised at how much you can find out just by looking at the free online editor that usually comes with a page builder.

2. Long-Term Versatility

Website design is not a one-and-done deal. You will constantly need to refine your website in order to appease the growing needs of your readers and customers. To that end, the page builder you end up using should follow suit. Make sure to check the page builder for the frequency of its updates, as well as how it stacks up against the competition. 

For example, you might need to add new language options to your site down the line. Using a third-party platform for the actual localization process is great, but you will also need to implement that translation somehow. The CEO of PickWriters translation review website spoke on the matter recently: “We often work with clients who order translation work but rarely think about implementation. In that case, we direct them to viable page builder sites or offer basic support ourselves.” Think long-term when you build your WordPress website and especially when you choose your page builder.

3. Return on Investment

There is really no need to spend ludicrous amounts of money for your website plugins, especially with page builders. Make sure to stack up each page builder against several others in the same category before you make the final call. That way, you will get a better glimpse at who priced their platform more correctly. It’s also good practice to look for reviews and testimonials, as well as any live websites made through that page builder. In essence, a page builder should provide more than basic building functionality in its price. 

Things such as customer support, additional themes, and plugins which you can implement later should come as a necessity. Oftentimes you will want to talk to the developers and support agents of a plugin you chose to use. If you can’t talk to the people behind your page builder, it will be quite difficult to rely on it for extended periods of time. All of this and more can be found through WP Page Builder, so make sure to check the platform out carefully. Don’t settle for less, especially if you end up having to pay more for it.


It’s easy to understand the growing interest in page builders, especially now that online presence is not an option but a business necessity. However, it’s worth noting that page builders come in all shapes and sizes and no two platforms are alike. Once the site goes live, it will be difficult to roll back your live features and migrate to a different builder all while maintaining momentum. Make sure to carefully select your own before committing to a long-term deal based on a whim. 

Author Bio: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. You can find her on Facebook and Medium.